The best real estate professionals are always looking to learn. Whether it’s making the most of new technology or being as productive as possible, there’s always room for improvement. The problem is, there are hundreds of books, podcasts, and seminars to choose from. In this post, real estate professionals will discover the 5 most important books to advance their career.
1) The Millionaire Real Estate Agent
This book, written by Gary Keller, is widely considered the best book for real estate professionals in existence.
Real estate professionals will be given clear, actionable steps they can use to improve right away.
The book is most helpful for brokers, but it doesn’t focus on just one specialization – so almost anyone involved in real estate can benefit from it.
2) Real Estate Finance and Investments
It’s rare that a book can help both the beginner and the experienced professional – but William Brueggeman and Jeffrey Fisher accomplished just that when they put together this text.
This book not only teaches readers how to invest in real estate, but it also has a lot of complex strategies and formulas. This makes it an excellent reference guide to always have handy.
3) Raving Fans!
This book is all about providing the best customer service in order to close deals as a real estate agent.
Readers will discover how to clarify their vision so that customers want to do business with them. Then, the book goes a step further and shows the reader how to make those new customers lifelong fans.
4) The 4-Hour Work Week
If someone is looking to improve their productivity as a real estate professional, this book should be at the top of their list.
They’ll learn every possible way to get the most out of their time, whether it’s outsourcing administrative tasks or attracting new customers.
5) Principles of Commercial Real Estate Underwriting
This classic text is an excellent reference material for someone who needs a refresher on certain aspects of real estate.
With this book handy, the reader can underwrite commercial real estate assets with ease.
These are the best books available for commercial real estate professionals. Whether a professional is looking to simply improve their productivity, have a go-to guide, or immerse themselves in the industry – it’s all possible with the books on this list.